Just saying you’re going to climb the mountain won’t actually get you there. Make sure your campaigns include actions as well as messaging for the best outcomes.

Having a buddy system out in the marketing wilderness helps everybody do their best.  Be smart, be strategic, be productive.

New ideas often have a hard time taking hold. Be tenacious. Focus on the outcome, how it will feel and what it means. Clear a path that inspires others to follow. 

A campsite left unattended will get overgrown, wild and hard to manage. A site used too often will lose its beauty. Find a balance and commit to keeping it. 

Not getting anything new from that same old tactic? Stretch yourself, stretch your team. Make the path you take intentional rather than routine. Actively choose a different course and celebrate the inspiration a new view offers.

You may see the summit, but you may not see the trail. Consider plotting mile markers by setting your measure of success (sales, new clients, awareness) along the way. You’ll have to adjust as you go, but you’ll never be far from your goal if you focus on progress.

Marketing is complicated. It can be easy to get lost in a complex campaign. Pause now and then and look at the view from a distance. Then forge ahead with perspective on your side.

The best laid plans...you know. Don’t let changes or problems steer you wrong. Sometimes the trail may be blocked, but you don’t have to abandon your goal. Find a way around and reach the summit.

Getting the spark back again may not be so easy. Once you’ve got the fire burning, meeting your marketing goals, it’s easy to relax. But keep stoking the embers for you and your team. Being driven to success will help fuel results.

Miss a step when setting up your camp, and your tent will fail you, your food will get eaten and your fire will die. The same is true for your campaign. Strong messaging in partnership with amazing design pulls people in. Focus on the details to keep clients coming back.

You can’t set out to climb a mountain if you don’t know it’s there. Before you begin your ascent, you have to know the desired goal. When you know what you want, you can clearly define results. If not, you’ll wander aimlessly and never reach the top.

Being the first carries a lot of weight. If your idea is new in the marketplace, don’t be afraid to shout it loud.